Ad Studio Image Cropper

Building simple editing tools directly in Ad Studio to increase ad creation completions for Spotify.

THE PROBLEM

We noticed that many users were getting stuck in the ad creation portion of our booking flow and quickly realized that one of the drop-off points was image upload. Because Spotify has precise specifications for ad image, users were getting stuck and abandoning the ad creation. We had to make it simpler and intuitive. 

MY ROLE

Design Lead

SKILLS USED

UI Design, UX Design, Interaction Design

THE IMPACT

After meticulous user testing and QA, we launched in Ad Studio. This practical and elegant solution led to increased flow completion and more ads booked on Spotify.

Core UI

Custom Icons

These icons were custom drawn and contributed to our global Spotify Design systems for all products and teams to utilize.